Branding for a Washington-based, chimpmunk-inspired tree company

Contributions:
Strategy, Branding, Illustration, Merchandise consultation

Barrans Tree Works needed an identity and brand approach to differentiate themselves in the Pacific Northwest where tree-centric brands abound. We centered on the “timber tiger”, the chipmunk, as something of a mascot, to make Barrans Tree Works memorable in a crowded market, and to reflect the chipmunk-like spirit of the company founder.
Says John Muir of the chipmunk:
Every forest however dense or open, every hilltop and cañon however brushy or bare, is cheered and enlivened by this happy little animal. He is an exceedingly interesting little fellow, full of odd, quaint ways, confiding, thinking no evil; and without being a squirrel—a true shadow-tail—he lives the life of a squirrel, and has almost all squirrelish accomplishments without aggressive quarrelsomeness.
Few animals are so well liked as this little airy, fluffy half squirrel, half spermophile. So gentle, confiding, and busily cheery and happy, he takes one’s heart and keeps his place among the best loved of the mountain darlings.

Barrans Tree Works offers tree removal, pruning, trimming, brush clearing, chainsaw carving and Alaskan-style milling. If you need tree work done, you’d be wise to contact them.