VMworld reimagined as a fully online, 48-hour experience. Attendance more than doubled.

Contributions:
Design Asset Kit Creation, Art Direction, UI, Interactive Platform Design, Information Architecture

 

In a year that was challenging for us all, this event theme focused on how we can connect even as we are geographically distributed. When we combine the perspectives, ingenuity and determination of many, we accomplish more and move forward faster than any of us thought possible.

VMworld was immersive like never before—as a completely digital experience. Mobile apps and in-platform chat functionality offered networking opportunities. A 48-hour event schedule met the needs of global attendees.

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Identity and Brand Approach

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Tradeshow Design System